MontGras has changed dramatically since the Harvard Business Case published in November 2002.

First, a quick summary of what happened that year:

	MontGras signed with a new importer in the US that has nationwide representation of the brand.
	MontGras carried out the price promotion with the UK supermarket. It sold 150,000 cases.
	Although the wines were considerably lower margins, the company made money and therefore, repeated this promotion in 2003 and 2004, exporting an amazing 152,500 and 200,000 cases respectively.
	The success of selling large volumes was mitigated by the slight loss of image as premium wine producers in that market.

	In the US, sales are growing steadily.
	In the UK, during 2006 MontGras Properties carried out a promotion of 100,000 cases with a supermarket chain, but with a private brand in order not to damage the MontGras fine quality wine image.
	MontGras does very limited or no advertising in print media.
	The promotions carried out by MontGras are undertaken jointly with our importers and importers. Among them are: Provide off-premise consumer promotions (Prices or incentive related). Incentive programs for importers and/or distributors. (Volume and placements).

In order to diversify its products and offer its importers and distributors an ample selection of Chilean wines from unique terroirs, with different brands, labels, price categories, and it has recently separated its brands.

Keeping MontGras as the core of its Colchagua terroir, now Quatro as the Premium wine, followed by the Reserva and Varietal ranges.

The Ninquén wines from the unique mountain vineyard of that name and also from Colchagua, are now a new brand with Ninquén as the ultra Premium wine and Antu Ninquén as the super Premium wines.

The recently acquired Maipo Estate has its own brand name, Intriga, and only produces red wines of superior quality. The Leyda development with the brand name Amaral, produces ultra premium white wines.

For your information, MontGras Properties exports since 1995.